Working For You
WHEAT ASSESSMENT: ADVANCING YOUR BUSINESS THROUGH MARKETING AND PROMOTION
U.S. Wheat Associates
CWAC is a half-member of U.S. Wheat Associates, which promotes the reliability, quality, and value of US wheat to buyers, millers, bakers, food processors, and government officials in more than 100 countries around the world. Colorado farmers export about 80 percent of their crop annually, and USW provides “boots on the ground” representation for our product with overseas offices and annual Crop Quality Tours.
Wheat Foods Council
CWAC is a member of Wheat Foods Council (WFC), which promotes domestic wheat consumption to key audiences like Registered dietitians, personal trainers, chefs, health-conscious consumers and the media. WFC reaches out to each of these audiences as part of its mission to help increase awareness of dietary grains as an essential component of a healthy diet.
Wheat Marketing Center
CWAC is a full member of the Wheat Marketing Center (WMC), located in Portland, Oregon. WMC is a technical crossroads of the wheat world linking wheat producers, consumers, millers and end product manufacturers. WMC focuses on promoting U.S. wheat by demonstrating its quality and functionality in end products, including Asian noodles, crackers and biscuits, tortillas and flatbread, and many other baked goods. Pilot scale production lines, state-of-the-art quality testing equipment, and internationally recognized technical expertise provide great value to state wheat commission partners.
Plains Grains, Inc.
CWAC is a full member of Plains Grains, Inc., (PGI), a private non-profit wheat marketing organization specifically focused on Hard Red Winter wheat. PGI serves HRW wheat producers through gathering of samples across grainsheds at harvest, quality testing of those samples, timely reporting, enhanced marketing, and development of buyer relationships. PGI data is used extensively on USW Crop Quality Tours in other countries to demonstrate the quality of wheat available for purchase.
Wheat Quality Council
CWAC provides support to the Wheat Quality Council (WQC), which advocates for the development of new wheat varieties that improve the value of wheat to producers, millers, and processors of wheat. WQC conducts annual quality testing of new wheat varieties that may be released to producers, with CSU’s wheat breeding program being a consistent participant in these evaluations. WQC also conducts an annual Hard Winter Wheat tour that brings in people from all over the US and the world.